Executive Team

Chief Executive Officer Matt DiMaria

Matt DiMaria

Chief Executive Officer

Matt brings more than fifteen years of executive management, marketing and international business experience to Eyefi. Over the years Matt has lead teams that created over $2 billion in value for shareholders and employees by delivering market leading products and services to thousands of companies and millions of consumers.

Prior to Eyefi, Matt led the Roxio product group through two acquisitions while serving as the general manager for digital media software and services — most recently with Corel Corporation. During the prior 10+ years, he was CMO/VP of Marketing for two public software companies and two start-up ventures serving both consumer and business to business markets.

Managing Director of Japan Daisuke Tanaka

Daisuke Tanaka

Vice President, General Manager Asia

As the first employee of Eyefi's targeted overseas expansion in 2008, Daisuke brought a long history of successful entrepreneurship, including founding his own start-up, Photocreate, to lead our global business development. Through his expertise, Daisuke quickly developed strong relationships with key online services like Mixi, to deliver integrated sharing destinations to Eyefi's growing Japanese customer base. Additionally, he expanded distribution of Eyefi in Japan to all major retailers nationwide, including such big brands as Yodobashi and Bic Camera.

Daisuke created an impressive list of Eyefi camera partners, including Nikon, Casio, Sanyo, JVC Victor, Canon, Olympus, Pentax Ricoh, Sony & Panasonic. The partnerships grew into the Eyefi Connected program, integrating Eyefi technology directly into thousands of popular camera models. Daisuke also took Eyefi into the mobile space, creating valuable partnerships with high-profile Japanese carriers, such as Softbank, KDDI and Docomo.

Vice President of Product Sam Hui

Sam Hui

Vice President of Product Management

An experienced, dynamic and creative product leader, Sam brings almost 20 years of passion for building and launching innovative customer products to Eyefi. His multi-channel experience, multi-dimentional outlook to product design and problem solving as well as his success in working with diverse international teams, from engineering to marketing, makes him a natural fit to lead Eyefi's ever expanding ecosystem of products, partners and camera makers.

Prior to Eyefi, Sam has previously held senior product management positions at both consumer and professional software companies including Corel Corporation, Roxio, Shutterfly and Adobe.

Vice President of Marketing Mark Dooley

Mark Dooley

Vice President of Marketing

Mark leads all marketing functions at Eyefi, including online customer acquisition and retention, as well as branding and PR. With over 15 years of consumer marketing experience, Mark has deep expertise in launching and managing brands, from both the agency and client sides and is adept at building integrated campaigns and loyalty programs.

Prior to Eyefi, Mark held senior marketing roles at gaming companies Digital Chocolate and Electronic Arts, as well as having worked in loyalty marketing positions at eBay and The Coca-Cola Company.

Vice President of EMEA Sales & Marketing

Niels van der Valk

Vice President of Sales

Niels leads the EMEA expansion for Eyefi. He comes to Eyefi from Corel Corporation where he was responsible for expanding the distribution and sales network in Northern & Southern Europe, Middle East & Africa. With more than 15 years of international management experience, Niels has served in a variety of sales management positions helping companies develop markets and build great sales teams.

Niels began his professional career at Ingram Micro, where he learned the insides of the distribution market.

Vice President of Operations

Valerie Chan

Vice President of Operations

Valerie is a seasoned executive with more than 10 years of operational and international business management experience. As a serial entrepreneur and angel investor, she brings her thorough understanding of business modeling and execution to Eyefi. She is a creative problem solver and has a passion for growing small companies into large, profitable ones. Prior to Eyefi, Valerie has held senior management positions at hardware and software companies serving both consumers and businesses.

Co-founder Berend Ozceri

Berend Ozceri


Berend has a long history in cutting-edge ASIC design and software/hardware co-development for systems ranging from complex scalable supercomputers to embedded system-on-a-chip (SoC) devices. Prior to co-founding Eyefi, he was a senior digital design engineer at Atheros Communication where he worked as one of two lead SoC architects of a highly integrated 802.11 MAC and radio chip and where he co-developed a dynamic clock-gating scheme to aid the chip in meeting its aggressive low-power consumption goals.

Business Development & Sales, Co-founder Ziv Gillet

Ziv Gillat

Co-founder and Evangelist

Ziv has worked in software design and support for more than 10 years, with experience in digital imaging, color management, printing technologies, storage and high-speed networking. He is also a professional photographer and shoots on-location and in the studio. Ziv's imaging background extends all the way back to PhotoAccess (acquired by Agilent and Seattle PhotoWorks), where he was part of a team creating a digital imaging ASIC integrated into several U.S. and Japanese digital cameras.